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How Does Your Website Fit Your Business
Categories of Websites

Flyers and Listings - Least Expensive - Entry Level
The simplest type of site typically consisting of one to three pages of information about the company.

These sites are found by the search engines (Google, Yahoo) when someone searches specifics as to what you do and where you are (Plumbers in Oshkosh).

This type of site also provides passive marketing much like leaving flyers on a supermarket bulletin board or even a yellow page listing. Remember, the person that finds this type website and calls you from it is ALWAYS a buyer. Don't talk about your website, talk about your product and close the deal.

Booklets, Pamphlets and Catalogs - Expense Depends on Content Requirements
The type of site consists of more detailed information where the flyer may say "Cabinet Maker", the booklet will list the types of cabinets, the types of wood, maybe some plans, etc. Very simply, this website begins the selling process and wets the consumers appitite enough that they pick up the phone.

These sites, like the flyer sites, are to be found by the search engines, but also by your own promotion from when you are selling (tell everyone) and you want someone, over the phone, to see what you are talking about; the Internet is a great tool in that it puts your catalog within everyone's reach in seconds, its just a click away.

This type of site provides passive marketing as well as passive selling. When you have the prospect on the phone, your website satisfies the visual needs your prospect may have thus permitting you to close the deal.

Information Collectors - Expense Depends on the Quantity of Collection Needs
This type of site adds information collecting technology; someone can request additional information or provide you with additional information on their needs without someone having to answer the phone (24/7).

These capabilities are typically added to flyer or booklet sites to refine the need of the prospect before that first sales call is made.

Passive Selling Sites
This type of site is typically a catalog type site that allows the consumer (no longer a prospect) to place their order directly on the website.

This type of site provides passive marketing as well as passive and active selling. The prospect never needs to use the phone, your website satisfies the visual needs your prospect may have thus permitting you to close the deal.

Active Selling Sites
The type of site is typically an active retail store and/or catalog type site that allows the consumer (no longer a prospect) to place their order directly on the website.

This type of site actively markets and actively sells. The prospect never needs to use the phone, your website satisfys the visual needs your prosect may have thus permitting you to close the deal.


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Listed Below are Trademarks and Their Owning Companies:
"Oracle" by Oracle Corporation
"SQR" by Hyperion Software Corporation
Lights On Enterprises' use and acknowledgement of these trademarks does not represent any endorsement to or from any of the companies listed.